How I think before I design.

Certification service blueprint

Frontstage / backstage map across Technology, HR, and Store Ops for the teammate certification program. Used to align four teams on a single source of truth before a line of code was written.

Teammate experience journey map

End-to-end journey map built in TheyDo. Became the primary planning and prioritization artifact for the pilot and continues to inform roadmap decisions.

Services capabilities alignment workshop

Facilitation structure for a cross-functional session designed to build shared vision across services capabilities. Includes session arc, activity design, and synthesis approach.

Performance experience principles

Guiding criteria authored for the CTO-level performance pilot — used to evaluate design decisions and keep a high-visibility initiative aligned across stakeholders.

Service design framework for coaches

A framework defining the end-to-end service design model for a net-new coaching offering. Currently in progress.

Concept cards / storyboards

A way of making early-stage direction tangible before anything is formal enough to wireframe. Concept cards and storyboards give a shared, high-level picture of what’s possible — something an executive can react to and a product team can translate into actual work. The same artifact, traversing very different audiences. (Content anonymized — available on request.)