I design work that changes how orgs think.

I thrive in the space before things are figured out. I bring enough structure to make ambiguity workable, and enough restraint to know when to stop defining and start doing.

Case studies

Team workshopping the certification program on a whiteboard

SERVICE DESIGN · RETAIL

Service Expertise Certification Program

Designed a 0→1 employee certification program for a national retailer — from cross-functional workshop to pilot in six months.

103

certified employees

89%+

positive feedback

Coming Soon

SERVICE DESIGN · STRATEGY

Performance Pilot

Picked up a high-visibility initiative mid-stream — aligned executive stakeholders, shifted to in-store testing, and kept momentum through a team restructure.

In flight

PROTOTYPING · VIBE CODING

AI Lab

A running log of experiments — prototypes, tools, and side projects built with AI. A sketchbook, more than a portfolio of finished things.