I design work that changes how orgs think.

I thrive in the space before things are figured out. I bring enough structure to make ambiguity workable, and enough restraint to know when to stop defining and start doing.

Case studies

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ENTERPRISE · IN FLIGHT

Connected Pre-Season Inventory Planning Experience

Leadership needed a tactical fix, fast. I used it to open a bigger conversation about connecting three siloed workstreams into one experience — still unfolding.

Blurred app screens from the Performance Pilot with a lock icon — case study is password protected

SERVICE DESIGN · STRATEGY

Performance Pilot

Picked up a high-visibility initiative mid-stream, pushed it off of the screen and into six pilot stores, then made the case to take it live.

116

assessments completed

80.5%

post-assessment conversion

Team workshopping the certification program on a whiteboard

SERVICE DESIGN · RETAIL

Service Expertise Certification Program

Designed a 0→1 employee certification program for a national retailer — from cross-functional workshop to pilot in six months.

103

certified employees

89%+

positive feedback

Well app Today screen in an iPhone frame

Well app Grid screen in an iPhone frame

PROTOTYPING · VIBE CODING

AI Lab

A running log of experiments, tools, and side projects built with AI. A sketchbook, more than finished things.